From July 28 to July 30, the 2026 Buyang Executive Leadership Program was successively held in Zhengzhou and Jinan. Core dealer representatives nationwide gathered in the Central Plains and Spring City to conduct in-depth discussions on core topics including brand strategy upgrading, digital transformation and the layout of the big health industry. This high-standard annual summit set the course for Buyang’s high-quality development in the second half of the year.
I. Strategic Alignment to Build Consensus
The conference kicked off with a solemn oath-taking ceremony and rousing military songs. Buyang’s sales team lined up to welcome attendees with full vigor, demonstrating the uplifting spirit of our iron-clad workforce. Digital sales tools were fully unveiled at the event, marking substantial progress made by Buyang in improving terminal efficiency and intelligent operation. Office managers and dealer representatives shared practical experience regarding market expansion and channel development, offering valuable references for all participants.
II. Chairman’s Speech: Charting a New Journey for a Century-Old Buyang
Chairman Xu Buyun delivered an important keynote speech at the summit. He systematically reviewed Buyang’s over 30 years of development and remarkable achievements, and comprehensively elaborated the Group’s strategic layout for the next three decades. He officially announced Buyang’s business expansion from "a fortress for household safety" to "a guardian of personal health": Buyang doors protect families every moment, while Yunqiyuan cares for people’s well-being every single day. The enterprise is evolving into an all-round dual guardian of safety and health. The speech further clarified the strategic priorities of reinforcing terminal advantages and accelerating global layout, calling all Buyang staff to forge ahead toward the grand vision of building a century-old brand with firm faith and high morale.
III. Strategic Upgrade: Official Launch of Yunqiyuan
The core agenda of this executive program centered on the official launch of the Yunqiyuan Public Welfare Project for Dual Protection of Safety & Health. This move signifies Buyang’s strategic leap from traditional security door manufacturing to a dual-driven development model featuring safety protection and health services. The blueprint and operational plan for the big health strategy were thoroughly interpreted to all dealers. During the new product release session, brand-new door models and Yunqiyuan health products made their debut, attracting extensive attention.
IV. Awards Ceremony: Forge Ahead Side by Side
At the awards ceremony, sales champions across six product categories and twenty outstanding retail benchmark dealers were honored. Cash sales rebates were issued on-site, rewarding hard work with tangible returns and generous incentives. As night fell, a bonfire party and music festival were held in full swing. Amid a relaxed and lively atmosphere, participants exchanged ideas and talked about future prospects. The blazing bonfire embodied our unwavering drive for progress, while rhythmic beats united everyone with powerful synergy, further enhancing team cohesion and solidarity amid laughter and joy.
"Dare to Act" represents Buyang’s solid foundation built on over three decades of real economy development; "Dare to Become" embodies our grand vision of breaking boundaries and venturing into the health industry. In 2026, all Buyang team members will stay steadfast to our strategy, blaze new trails with pragmatic dedication, and march forward hand in hand with dealers nationwide toward the magnificent new journey of a century-old Buyang.